5 Website Copy Mistakes Perth Businesses Make (And How to Fix Them)
If your website is getting traffic but not generating inquiries, the copy is usually the culprit. Not the design. Not the SEO. The words.
After more than 15 years working in marketing across finance, SaaS, education, and professional services, I've seen the same website copy mistakes appear again and again. Here are the five I see most often with Perth businesses, and what to do about them.
1. Your headline is about you, not your customer
"Welcome to [Business Name]" is not a headline. Neither is "Quality service you can trust." Your homepage headline has about three seconds to answer the question every visitor arrives with: can you solve my problem?
Fix it: Lead with the outcome your customer gets, not the thing you do. "We help Perth tradies get paid faster" beats "Bookkeeping services for small business" every time.
2. Your service page reads like a brochure
A list of features is not the same as a persuasive argument. Your customer doesn't care about your process, they care about what happens after they hire you. What problem goes away? What gets easier? What becomes possible?
Fix it: Restructure your service pages around outcomes. Lead with the problem, follow with the solution, close with social proof.
3. You're talking to everyone
Copy that tries to speak to everyone ends up connecting with no one. Vague language like "businesses of all sizes" or "a wide range of industries" signals to your ideal client that you probably don't really understand them.
Fix it: Name your audience specifically. The more precise you are, the more your ideal client feels like you're speaking directly to them.
4. There's no clear next step
What do you want someone to do after reading your homepage? If the answer is buried in a footer or hidden behind a generic "Contact us" button, you're making people work too hard.
Fix it: Every page needs one clear call to action. One. Make it specific ("Book a free 20-minute call") and put it somewhere obvious.
5. The copy hasn't been updated since launch
Your business has probably evolved since your website went live. New services. New clients. A clearer sense of who you do your best work with. But if your copy still reflects where you were two years ago, you're selling the wrong version of yourself.
Fix it: Review your homepage, about page, and primary service pages once a year. Ask yourself: does this still reflect what we actually do and who we do it for?
Need a second set of eyes on your website copy? I offer a Website Content Review for $350: written feedback on up to five pages, including SEO suggestions.
Get in touch to find out more.