Questions worth asking
before you get started.

Everything you need to know about working with a freelance content writer, from how the process works to what results you can realistically expect. If something isn't covered here, just get in touch.

  • A freelance content writer produces the words that make your business visible, credible, and worth choosing online. That includes website copy, blog articles, landing pages, and more, but the job is really about understanding your audience and writing in a way that connects with them and moves them to act.

    Good content writing isn't just typing. It involves research, strategic thinking, SEO knowledge, and editorial judgement. The goal is always content that works — for search engines and for the real people reading it.

  • SEO copywriting is the practice of writing content that's designed to appear in search results, by targeting the specific words and phrases your customers are searching for, structuring pages clearly, and demonstrating the kind of expertise and authority that search engines reward.

    If you want your website to bring in enquiries without relying entirely on paid ads or referrals, then yes, SEO copywriting is worth investing in. It's the difference between a website that sits there and a website that works.

  • Search engines rank pages, and pages are made of words. The quality, structure, and relevance of your website copy directly affects whether Google can understand what you offer and whether it decides to show your site to people searching for it.

    Poor copy, vague, thin, or poorly structured, limits your visibility. Well-written, clearly structured copy does two things at once: it helps search engines index you correctly, and it gives visitors a reason to stay, read, and get in touch. Both matter for your rankings.

  • Honestly, it depends. Most businesses start to see meaningful improvements in search visibility within three to six months of publishing well-optimised content, though highly competitive industries can take longer. A newer website with little existing authority will generally take longer than an established one.

    The important thing to understand is that SEO content compounds. A well-written page published today can keep attracting visitors for years. Unlike paid advertising, which stops the moment you stop paying, it's an investment that builds over time rather than depreciating.

  • A few reliable signs your content isn't doing its job:

    • Your website doesn't appear when you search for your own services

    • You're getting traffic but very few enquiries or conversions

    • Visitors are leaving quickly without exploring further

    • Your content hasn't been reviewed or updated in two or more years

    • Competitors consistently appear above you in search results

    • You feel like your site doesn't reflect the quality of your actual business

    If any of those sound familiar, a content review is a good place to start, it doesn't have to mean a full rewrite.

Working with Kit

  • It starts with a short discovery conversation, either by phone or email, where I learn about your business, your audience, and what you're trying to achieve. From there I'll recommend the most effective approach, whether that's new website copy, a blog strategy, or editing what you already have.

    Once we agree on scope and pricing, I handle the research and keyword work before writing a single word. You'll always know what's being produced and why before it lands in your inbox.

  • Absolutely. I'm based in Fremantle but work with businesses across Australia entirely remotely. Content writing doesn't require face-to-face contact — most client relationships run smoothly over email and the occasional call. If you're based interstate and need SEO content that works for an Australian audience, I can help.

  • Over 15 years of in-house and freelance work I've written for finance and banking, SaaS and technology, tertiary education, not-for-profit organisations, state government, and professional services. I'm comfortable getting across complex or technical subject matter quickly: a background in journalism helps with that.

    If your industry isn't on that list, don't let it put you off. Get in touch and we can talk through whether I'm the right fit.

  • Every package includes at least one round of revisions, most include two. The revision process is straightforward: you read the draft, provide consolidated feedback, and I turn around the revised version promptly. I find that with a thorough discovery process upfront, most content needs only minor adjustments rather than significant reworking.

  • I use AI tools selectively for research, topic ideation, and occasionally rough structural outlines. All content I deliver is written, edited, and quality-checked by me. You won't receive unedited AI output with my name on it.

    This matters for SEO because search engines increasingly reward content that demonstrates genuine expertise and experience - qualities that AI tools alone can't produce.

    It also matters because your content represents your brand, and it should sound like a knowledgeable human wrote it. Because one did.

  • Yes, and I'd always rather work to yours than impose my own. As part of the discovery process I'll ask for examples of existing content you like (and any you don't), along with any brand guidelines you have. If you don't have formal guidelines yet, I can help establish a tone of voice as part of the project.

Still have a question?

Get in touch and I'll come back to you within one business day.